Due to the growth of internet and mobile applications, relationship
marketing continues to evolve as technology offers more
collaborative and social communication opportunities. Managing
Customer Trust, Satisfaction, and Loyalty through Information
Communication highlights technology's involvement with business
processes in different sectors and industries while identifying
marketing activities that are affected by its usage. This reference
is a vital source for organisational managers, executives, and
professionals, as well as academics and students interested in this
constantly changing field.
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