Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies (Hardcover, New)

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	February 2013
First published:	December 2012
Editors:	Riyad Eid
Dimensions:	280 x 216 x 23mm (L x W x T)
Format:	Hardcover
Pages:	427
Edition:	New
ISBN-13:	978-1-4666-3631-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-4666-3631-9
Barcode:	9781466636316

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