The field of Customer Relationship Management (CRM) has broadened
greatly in recent years as technological applications have
expanded. Successful Customer Relationship Management Programs and
Technologies: Issues and Trends offers the latest research and
developments for researchers, practitioners, and academics alike.
This volume contains case studies, methodologies, frameworks, and
architectures, and generally the cutting edge in research within
the field of customer relationship management. In order to stay
abreast of the latest updates in the field, a volume like this
serves as a reference book and handbook for semantics and
follow-through for managers and decision-makers.
General
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