Successful Customer Relationship Management Programs and Technologies - Issues and Trends (Hardcover, New)

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	February 2012
First published:	2012
Editors:	Riyad Eid
Dimensions:	280 x 216 x 20mm (L x W x T)
Format:	Hardcover
Pages:	358
Edition:	New
ISBN-13:	978-1-4666-0288-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-4666-0288-0
Barcode:	9781466602885

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