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Books > Business & Economics > Business & management > Management & management techniques
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Winning Meetings and Events for your Venue (Paperback)
Loot Price: R1,082
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Winning Meetings and Events for your Venue (Paperback)
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Meetings and events are a major source of revenue for the venues
that host them. But competition to win meetings and events is
growing fast as new venues, large and small, are opening up all
over the world and existing venues are expanding, refurbishing and
modernizing their offer in order to increase their share of this
lucrative market. However, in properties ranging from conference
centres and hotels to universities and unusual venues such as
museums and tourist attractions, busy sales and marketing staff
often struggle to keep up to date with the many tools and
techniques that can help them bring business to their meeting
rooms. New staff in particular often feel the need for a
structured, comprehensive guide to sources of business for their
venue as well as detailed instruction on the most effective ways of
winning meetings and events to fill their meetings spaces and
create loyal customers. Winning Meetings and Events for Your Venue
is the solution to these issues. It provides a clear and
comprehensive guide to the wide range of techniques required by
sales and marketing staff to effectively win meetings and events
business for their venue. An easy-to read manual setting out the
most useful and relevant techniques in a coherent and logical
manner, it includes: * Guidance on key tools and techniques from
traditional face-to-face selling and negotiating skills and the use
of social media to site inspections and exhibiting at trade shows.
* Case studies of transferable best practice in this field, drawn
from a wide range of venues of all sizes in the UK and overseas. *
Advice from experienced sales and marketing venue managers,
demonstrating original ideas that really work - and explaining why
they work. * Checklists at the end of each chapter summarizing key
points and also a short quiz for the reader, to check their level
of understanding of the chapter's content. Rob Davidson is a Senior
Lecturer at University of Greenwich Business School. He is a
respected academic in the meetings and events field, and the
accomplished author of seven books and a great many reports on
trends and developments in the global meetings industry. He has
experience of training venue sales and marketing staff both in the
UK and overseas. Indeed, it was his experience of running these
training courses that led to the realization that there was a vast
untapped market for a manual on this subject. Anthony Hyde is the
General Manager - Business Events at the highly-successful Barbican
venue in the City of London. He is responsible for the commercial
sales, marketing and PR, event management and technical production
for conferences, banqueting, exhibitions and corporate hospitality.
He has 15 years' experience in meetings and events sales within
multi-purpose venues, and is widely recognized in the UK and beyond
for his work with MPI - Meetings Professionals International, one
of the principal global professional associations for the meetings
industry. He was UK President of MPI's UK and Ireland Chapter
during 2009/10.
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