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Creativity - Theory, History, Practice (Hardcover)
Loot Price: R3,900
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Creativity - Theory, History, Practice (Hardcover)
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"Creativity: Theory, History, Practice" offers important new
perspectives on creativity in the light of contemporary critical
theory and cultural history. Innovative in approach as well as
argument, the book crosses disciplinary boundaries and builds new
bridges between the critical and the creative. It is organized in
four parts:
- Why creativity now? offers much-needed alternatives to both the
Romantic stereotype of the creator as individual genius and the
tendency of the modern creative industries to treat everything as a
commodity.
- Defining creativity, creating definitions traces the changing
meaning of "create" from religious ideas of divine creation from
nothing to advertising notions of concept creation. It also
examines the complex history and extraordinary versatility of terms
such as imagination, invention, inspiration and originality.
- Creation as myth, story, metaphor begins with modern re-telling
of early African, American and Australian creation myths and -
picking up Biblical and evolutionary accounts along the way - works
round to scientific visions of the Big Bang, bubble universes and
cosmic soup.
- Creative practices, cultural processes is a critical anthology of
materials, chosen to promote fresh thinking about everything from
changing constructions of "literature" and "design" to artificial
intelligence and genetic engineering.
Rob Pope takes significant steps forward in the process of
rethinking a vexed yet vital concept, all the while encouraging and
equipping readers to continue the process in their own creative or
"re-creative" ways. "Creativity: Theory, History, Practice" is
invaluable for anyone with a live interest in exploring
whatcreativity has been, is currently, and yet may be.
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