The Japanese market is an attractive and challenging one. It is
essential for foreign companies wanting to establish a growing
presence to build operations which are suited to the Japanese. This
book focuses on three particular areas: the labour market, the
workplace and the market-place. The management of human resources
plays an important part in a company's image in the market. A
strong corporate presence is vital to inspire confidence among
consumers and the career opportunities and job stability offered by
a company reflect its strength. Using case studies and covering
topics such as the labour market, corporate organization, decision
making and business transactions, this book outlines the way the
Japanese organize their companies; it analyzes the approach of
foreign firms and stresses the strategies they should adopt to
enhance their competitive image. The comprehensive analysis of the
Japanese work environment together with its focus on foreign
competition will make the book essential reading for all those
interested in international business, human resources, marketing
and Japanese studies.
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