Administrators and directors of non-profit organizations (NPOs)
face most of the same challenges and problems that confront their
counterparts in profit making organizations. And while there are
certain concepts of administration that are fairly universal in
nature, they have to be applied sensitively to the unique
situations facing every NPO. Author Robert D. Hay suggests that
there is a body of knowledge that can be mastered by NPO managers
that can transform a hit-or-miss approach into a professional
method for achieving professional results within the context of
each NPO's own unique environment, strengths and weaknesses, and
managerial philosophy. Comprehensive in its approach, "Strategic
Management in Non-Profit OrganizationS" covers not only the
development of strategic management planning, but also its
integration into the organization's operative functions, such as
operations, marketing, personnel, and finance. A distinctive
feature of the book is a self-management evaluation of various
objectives, strategies, and policies of the various functions which
each non-profit organization has to perform. The self-evaluations
will aid administrators not only in making strategic decisions but
also in evaluating the strengths and weaknesses of their
performance in accomplishing the objectives.
The three introductory chapters of Part I provide essential
background material on the nature of NPOs, the nature of
management, and the nature of strategy. Part II is concerned with
strategy formulation as it is conditioned by each NPO's specific
philosophy and goals. Integrating the overall mission into the
operative functions of any NPO--operations, marketing, personnel,
and financing functions--is addressed in Part III. In strategy
implementation, the focus of Part IV, the major emphasis is placed
on the managerial functions which have to be performed: planning,
acquiring, organizing, leading, coordinating, and evaluating. Based
on 15 years of research of 65 different non-profit organizations,
"Strategic Management of Non-Profit OrganizationS" is an in-depth
response to the needs expressed by these organizations. This volume
will be profitably read by all who have a vital interest in
providing the services of NPOs as well as those associated with
public agencies.
General
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