Bob Hisrich is uniquely talented and experienced to offer a book of
this nature. His international teaching and business experience,
combined with his broad scholarship are a potent source of unique
insights and lessons. Students at all levels will benefit from this
provocative new book.' - Thomas N. Duening, El Pomar Chair of
Business and Entrepreneurship and Director, Center for
Entrepreneurship, University of Colorado at Colorado Springs,
US'Governments worldwide recognize that entrepreneurial behavior is
essential to economic health and prosperity. Universities have
responded with an explosion of entrepreneurship courses. Hisrich
answers the demand for education with innovation. He shows how
entrepreneurship and innovation connect, and he takes an innovative
approach in this book. He introduces the latest in research
findings with a storyteller's enthusiasm. This is the rare textbook
that readers will have trouble putting down. When they do, they
will have skills to be successful in entrepreneurial careers.' -
Frank Hoy, Director of the Collaborative for Entrepreneurship &
Innovation at Worcester Polytechnic Institute, US Elgar Advanced
Introductions are stimulating and thoughtful introductions to major
fields in the social sciences, business and law, expertly written
by the world's leading scholars. Designed to be accessible yet
rigorous, they offer concise and lucid surveys of the substantive
and policy issues associated with discrete subject areas. Renowned
entrepreneurship scholar Robert D. Hisrich provides insights into
the venture creation process, as well as the entrepreneur as a
person. He outlines the characteristics, motivations and decision
making processes of the entrepreneur in different settings
(including businesses, government organizations and
non-profits/social enterprises) to provide a comprehensive
understanding of the individual who creates a new venture. Key
features include: - Insights into how creativity and innovation
provide a base for developing an idea - A history of the
development of entrepreneurship and the changing nature of the
entrepreneur - A focus on important aspects of a business plan -
Unique perspectives from corporate executives, entrepreneurs and
small business managers - Ideas on building a lasting company
and/or ending the venture. Offering a concise, accessible and
timely introduction to entrepreneurship, this thoughtful book will
prove a valuable supplement to advanced students as well as
practitioners of entrepreneurship and anyone interested in the
field. Contents: Entrepreneurship - A Historical Perspective 2. The
Entrepreneur and Entrepreneurial Decision Making 3. Corporate,
Government and Social Entrepreneurship 4. Creativity and Innovation
5. Identifying Opportunity 6. Creating and Protecting the Business
Idea 7. The Business Plan 8. The Marketing Plan 9. The Financial
Plan 10. The Organizational Plan 11. Obtaining Capital and other
Resources 12. Launching the Venture 13. Growing the Venture 14.
Building a Lasting Company and Ending the Venture Index
General
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