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Books > Business & Economics > Business & management > Business ethics
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Effective Entrepreneurial Management - Strategy, Planning, Risk Management, and Organization (Hardcover, 1st ed. 2017)
Loot Price: R2,566
Discovery Miles 25 660
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Effective Entrepreneurial Management - Strategy, Planning, Risk Management, and Organization (Hardcover, 1st ed. 2017)
Series: Springer Texts in Business and Economics
Expected to ship within 10 - 15 working days
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This textbook provides a comprehensive overview of the essential
issues in effective entrepreneurial management. It first introduces
readers to the fundamentals of entrepreneurial management, the
nature of entrepreneurial managers and business planning, before
exploring the specific topics of creativity and innovation, risk
management, entrepreneurial marketing and organization as well as
financing. The authors then move to contemporary topics such as
entrepreneurial growth strategies, e-commerce challenges, ethical
and socially responsible entrepreneurial management, franchising,
and managing entrepreneurial family ventures. Each chapter provides
a case study and several practice-based examples to help explain
the concepts. By providing a truly international approach, this
text offers ample theoretical and empirical insights into
entrepreneurship and small business management. It is a valuable
and up-to-date resource for teachers and students of
entrepreneurship.
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