Effective Entrepreneurial Management - Strategy, Planning, Risk Management, and Organization (Hardcover, 1st ed. 2017)

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts. By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Texts in Business and Economics
Release date:	December 2016
First published:	2017
Authors:	Robert D Hisrich • Veland Ramadani
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Hardcover
Pages:	230
Edition:	1st ed. 2017
ISBN-13:	978-3-319-50465-0
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	3-319-50465-7
Barcode:	9783319504650

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