|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Concise Encyclopedia of Advertising (Hardcover)
Loot Price: R4,479
Discovery Miles 44 790
|
|
|
Concise Encyclopedia of Advertising (Hardcover)
Expected to ship within 12 - 19 working days
|
At your fingertipsfind advertising terms and concepts quickly and
easily in this A-Z reference guide! As with many institutions,
advertising has developed its own vocabulary. While some terms and
concepts may overlap with other areas, many are used in a
particular way and have specific meanings in advertising. The
Concise Encyclopedia of Advertising is a comprehensive yet
to-the-point compilation of terms and concepts used in the
advertising industry. It provides brief, easy-to-understand
definitions and explanations of common advertising terms and covers
all major concepts used in the industry. The Concise Encyclopedia
of Advertising is unique in that it completely covers all terms and
examines all aspects of advertising. This book will help bring you
up-to-date with current advertising jargon. It is laid out in an
easy-to-use alphabetical format, which allows you to easily access
and understand the information. For further reference, it also
includes a list of advertising experts who have recently written
articles or textbooks on advertising. Some of the terms and
concepts in the Concise Encyclopedia of Advertising include:
advertising appeals evaluation criteria of advertising Internet
advertising magazine advertising television advertising advertising
campaign management sponsorship marketing and many more! The
Concise Encyclopedia of Advertising provides advertisers,
marketers, consumers, and businesses a handy reference to the
terminology that is used in the advertising industry. Those new to
the business or trying to get into the business can use this book
to familiarize themselves with terms and concepts they will need to
know. Individuals already in the business can use this book as a
quick reference tool for terms they are unsure of or have
forgotten. It is also useful as a textbook for students of
advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
