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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Scale Development - Theory and Applications (Paperback, 5th Revised edition)
Loot Price: R2,211
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Scale Development - Theory and Applications (Paperback, 5th Revised edition)
Expected to ship within 9 - 15 working days
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Scale Development: Theory and Applications, by Robert F. DeVellis
and new co-author Carolyn T. Thorpe, demystifies measurement by
emphasizing a logical rather than strictly mathematical
understanding of concepts. The Fifth Edition includes a new chapter
that lays out the key concepts that distinguish indices from
scales, contrasts various types of indices, suggests approaches for
developing them, reviews validity and reliability issues, and
discusses in broad terms some analytic approaches. All chapters
have been updated, and the book strikes a balance between including
relevant topics and highlighting recent developments in measurement
while retaining an accessible, user-friendly approach to the
material covered.
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