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Media Firms - Structures, Operations, and Performance (Hardcover)
Loot Price: R3,990
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Media Firms - Structures, Operations, and Performance (Hardcover)
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Total price: R4,010
Discovery Miles: 40 100
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"Media Firms" presents studies applying the company level approach
to media and communication firms. It explores differences among
missions, strategies, organizational choices, and other business
decisions. Reviewing economic factors and pressures on media and
communications companies, this book seeks to improve understanding
of how these elements affect market and company structures,
operations, and performance of firms.
The chapters, written by leading scholars worldwide, were selected
from papers on the theme of media firms presented at the 5th World
Media Economics Conference hosted by the Turku School of Economics
and Business Administration and "The Journal of Media Economics."
The collected studies provide:
*an overview of economic and related managerial issues affecting
the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues
traditionally associated with the field due to narrowed focus of
initial books in media economics. It is hoped that this book will
induce additional avenues of inquiry regarding such issues.
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