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The Oxford Handbook of Management in Emerging Markets (Hardcover)
Loot Price: R4,735
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The Oxford Handbook of Management in Emerging Markets (Hardcover)
Series: Oxford Handbooks
Expected to ship within 10 - 15 working days
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For nearly two decades, emerging markets have been a primary source
of growth in the world economy. They have become more international
and compete more extensively with companies in developed countries.
For these reasons, an understanding of managing businesses in
emerging markets is a fundamental skill for competing in the
twenty-first century. The Oxford Handbook of Management in Emerging
Markets identifies key elements of the business systems and
competition in emerging markets around the world, and then looks at
competitive strategies of companies going into and coming out of
these countries. While business is business, the handbook's focus
is on how management differs depending on the different
environmental characteristics in emerging markets, such as the role
of the government, the potential weakness of infrastructure, and
the skill and innovation bases available locally in emerging
markets, among other elements. The volume is organized into five
sections. The first section establishes conceptual perspectives for
exploring the current business environment in emerging markets. The
second section focuses on questions surrounding governance and
markets. The third explores multinational enterprises (MNEs) in
emerging economies, while the fourth section looks at local firms
and emerging market MNEs. The fifth and final section looks at
management in emerging markets within specific countries and
regions around the world. This handbook is a vital resource for
scholars, students, and managers looking to expand into emerging
economies by providing comprehensive analyses of functional areas
from human resources to finance to marketing, and on issues such as
family businesses, state-owned enterprises, and the bottom of the
pyramid.
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