"An engaging, highly readable survey of the sophisticated methods
of persuasion we encounter in various situations. From television
to telemarketing and from self-deception to suicide cults, Levine
takes a hard look at all the ways we attempt to persuade each
other--and how and why they work (or don't). . . . The next time
you wonder what possessed you to pay $50 for a medallion
commemorating the series finale of Friends, you'll know where to
turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing
work--just not on you. Robert Levine's The Power of Persuasion
demonstrates how even the best-educated cynics among us can be
victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real
mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in
many realms of your life."
--Philip Zimbardo former president, American Psychological
Association
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