Issues a bold challenge to business managers to commit their
companies to sustained measurable growth and enduring success.
Noted business author and management consultant Robert M. Tomasko
details five distinct paths that can take any company, large or
small, to higher levels of productivity and prosperity. Important
points are fully illustrated with examples drawn from a wide
variety of companies in a broad range of markets. Using a dynamic
"people-centered" approach, he shows how to match these paths or
game plans with the specific characteristics of your business and
its key employees. These five paths include: Breaking the Rules:
Destabilizing an industry to create new markets describes how to
expand your business by violating rules or standards that are
obsolete or so entrenched that no one questions them anymore,
leaving the market wide open to astute individuals who can spot the
telltale signs. Go for Growth tells how to identify these markets
and how to seize the initiative, along the lines of Silicon
Graphics and Southwest Airlines. Playing the Game: Excel by
satisfying existing needs in growing markets explains the inherent
strengths and weaknesses of market-driven companies that succeed by
knowing and serving an existing market better than anyone else. Go
for Growth tells you when and how to apply this game plan so
effectively used by Marriott, PepsiCo, and Procter & Gamble.
Making the Rules: Dominate the market by controlling its standards
describes the strategies of the handful of companies that have
managed to control, through research, market share, and product
positioning, the markets in which they compete. This is the path of
Disney, Intel, and Microsoft. Specializing: Thrive in niche markets
details the ways companies such as Nordic Track, Rolex, and Union
Carbide can seal off a portion of a market from other competitors
by focusing on meeting very specific needs. Go for Growth shows the
ways specialization can restore growth to companies undergoing
wrenching change. Improvising: Profit from change by rolling with
the punches describes the role of improvising as a growth path when
no other good choices are available, and explains the numerous ways
improvisers like IBM, Kodak, and many regional phone companies can
capitalize on their flexibility to achieve profitability. Go for
Growth drives home the point that there is no single best approach
to growth for everyone by including lively, first-person accounts
from managers thriving, and stumbling, in businesses following each
path.
Go for Growth fully demonstrates the opportunities awaiting
businesses that can successfully follow the right path for their
markets and capabilities. In addition, this invaluable book
explores ways managers can help focus their entire organizations on
sustaining growth and increasing profitability well into the
future.
With its combination of stimulating ideas and specific action
plans, Go for Growth offers forward-looking managers five unique
paths toward business and personal growth.
The author of the best-selling Rethinking the Corporation shows
how companies of any size can achieve new growth and greater
success
Five Paths to Profit and Success--Choose the Right One for You
and Your Company
Go for Growth challenges business leaders to move their
organizations toward sustainable growth and enduring prosperity.
Written by noted author and business consultant Robert M. Tomasko,
this timely book offers a detailed rationale for steady,
responsible growth and outlines five energizing, "people-centered"
ways to introduce a new, growth-oriented dynamic into an
organization. Supported by numerous examples of how successful
companies have managed growth, Go for Growth shows how to match
specific options with the resources and needs of specific
companies, and how to focus the entire organization on the business
of success.
"Go for Growth is an important book because of the powerful,
insightful way Bob Tomasko integrates personal growth,
organizational change, and positive business strategy. It's a
thoughtful, practical book--hard to put down, easy to apply. I
think his best line is: 'Growth only happens when people grow';
that's a line I'd put on the wall of every executive's office "
--Robert J. Lee, Ph.D. President, Center for Creative
Leadership
"At a time when so many pundits advocate their pet silver bullet
to growth, Tomasko refreshingly shuns the 'one size fits all'
panacea by setting forth five sensible paths to profitable growth.
He stresses that it is up to each management to sort out which path
really makes sense given each company's unique situation." --Samuel
M. Felton Strategic Leadership Forum
"Go for Growth will help managers to determine what they need to
do and what they need to avoid." --Michael Maccoby Author of Why
Work? Motivating the New Workforce
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
