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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Lights, Camera, Madison Avenue - The Golden Age of Advertising (Paperback)
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Lights, Camera, Madison Avenue - The Golden Age of Advertising (Paperback)
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This inside look at the production of 20th century television
commercials begins with a review of advertising's beginnings in the
late 19th century and describes its development through the 1960s
and early 1970s. The author, a career ""Mad man,"" recounts his
experiences on commercial productions - both live and film - in
theaters and studios in New York City, on the White House Lawn,
along Rome's Appian Way, in Lady Astor's dining room and on the
Tryall Golf Course in Jamaica, among other places. The technical
challenges and solutions involved in producing high-end commercials
for America's major corporations are detailed. The broadcast
community's single-minded targeting of advertising at specific
audiences is highlighted.
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