Electronic inspection copies are available for instructors
Political Marketing: Theories and Concepts provides students with a
valuable and critical understanding of how political parties use
marketing to attain their aims. Unlike other textbooks, this text
explicitly focuses on the theoretical underpinnings and cutting
edge concepts used by political parties, allowing students to gain
key insights into how they win elections and remain in power. With
an engaging and thought provoking topic selection, these
field-leading authors have ensured that this often complex and
theoretically advanced topic is clearly accessible for a student
audience and novice researchers.
Key features of each chapter include:
- Short chapter introduction and learning summaries
- Discussion questions to share in the classroom
- Annotated suggestions for further reading
- Lists of key terms to consider
This text is essential reading for advanced undergraduate and
postgraduate students on political marketing courses.
Dr Robert P. Ormrod, University of Aarhus, Denmark
Dr Stephan C. Henneberg, University of Manchester
Professor Nicholas J. O'Shaughnessy, Queen Mary, University of
London
General
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