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Semiotics and Interpretation (Paperback, New Ed)
Loot Price: R798
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Semiotics and Interpretation (Paperback, New Ed)
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"Accessible yet challenging, this book will be the indispensable
introductory text for semiotics-indeed for any theoretical course
in the humanities and social sciences that deals with the theory of
these disciplines."-Choice "The book offers . . . a clutch of
examples of semiotics usefully and intelligently applied, which
Schole's patient, cheerful tone and his resolutely concrete
vocabulary manage to combine into a breezily informative American
confection."-Terence Hawkes, Times Literary Supplement "This
critique demonstrates once more that Scholes . . . is one of the
most authoritative scholars in the field of semiotics."-The Antioch
Review "[Scholes] applies the range of semiotic theory to a series
of other texts-poems, stories, films, a scene from a play, bumper
stickers, even a part of the human anatomy. . . . When we finish
this text (which includes a useful glossary and descriptive
bibliography), we feel that we have learned the basic principles of
semiotics and can apply them in our teaching and criticism; as a
bonus, we gain many new insights into familiar texts."-Richard
Pearce, Novel "[Scholes] is among our best interpreters of literary
theory. . . . He provides not only an argument for semiotics but an
informed criticism of it as well."-Martin Green, The Literary
Review
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