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Rapid Serial Visual Presentation - Design for Cognition (Paperback, 2013 ed.)
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Rapid Serial Visual Presentation - Design for Cognition (Paperback, 2013 ed.)
Series: SpringerBriefs in Computer Science
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A powerful new image presentation technique has evolved over the
last twenty years, and its value demonstrated through its support
of many and varied common tasks. Conceptually, Rapid Serial Visual
Presentation (RSVP) is basically simple, exemplified in the
physical world by the rapid riffling of the pages of a book in
order to locate a known image. Advances in computation and graphics
processing allow RSVP to be applied flexibly and effectively to a
huge variety of common tasks such as window shopping, video
fast-forward and rewind, TV channel selection and product browsing.
At its heart is a remarkable feature of the human visual processing
system known as pre-attentive processing, one which supports the
recognition of a known image within as little as one hundred
milliseconds and without conscious cognitive effort. Knowledge of
pre-attentive processing, together with extensive empirical
evidence concerning RSVP, has allowed the authors to provide useful
guidance to interaction designers wishing to explore the relevance
of RSVP to an application, guidance which is supported by a variety
of illustrative examples.
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