On November 15, 1980, two young homebrewers opened a microbrewery
in northern California, naming it after a nearby mountain range.
Thirty years later, Sierra Nevada Brewing Co. is widely recognized
as a leader of the craft brewing revolution that has changed
American beer's reputation around the world. Rob Burton, professor
of English at California State University, Chico, tells the story
of the company's astonishing rise to success.
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