Up your styling skills, avoid common pitfalls, and give the world
your best top-notch creative storytelling with this comprehensive
guide to the business of prop styling. Imagine spending your days
telling visual stories; dreaming up ideas for photo shoots;
scouring boutiques, flea markets, and antique shops for the perfect
props; working with beautiful objects; and collaborating with
photographers, art directors, and other creative minds. Prop
styling can encompass all of these, and here's the guide to teach
you the basics. Professional stylist Robin Zachary explains the
many types of prop styling that exist, and how to choose which is
best for your goals: tabletop, food, crafts, events, soft goods,
interiors, and more. You'll learn the components and steps of a
styling job from start to finish, including everything from
creating client questionnaires and winning jobs to the best
processes for estimating your costs; pricing your services; making
your merchandise shopping list; choosing props, surfaces, and
backdrops; managing your photo shoot's logistics; and more.
Throughout, "real life" spotlights offer tips and suggestions from
a range of successful professional and emerging stylists; many of
them have transformed themselves from other careers while working
with Robin. The included styling resources provide key tools:
checklists, schedule plans, helpful forms, and more to help you
work like a pro. Understand every aspect of styling, including
gathering and arranging objects to tell a story or sell a product,
photographing or filming for a media outlet, creating an
environment to exhibit a specific theme and cohesive style, and
working for varied clients and brands. Learn how to advocate for
yourself in negotiating with clients, and how to bring your vision
to every kind of audience.
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