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Advertising Campaign Design - Just the Essentials (Hardcover) Loot Price: R5,279
Discovery Miles 52 790
Repayment Terms: R495 pm x 12*
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Advertising Campaign Design - Just the Essentials (Hardcover): Robyn Blakeman

Advertising Campaign Design - Just the Essentials (Hardcover)

Robyn Blakeman

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Loot Price R5,279 Discovery Miles 52 790 | Repayment Terms: R495 pm x 12*

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2011
First published: 2012
Authors: Robyn Blakeman
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Hardcover
Pages: 247
ISBN-13: 978-0-7656-2552-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-7656-2552-0
Barcode: 9780765625526

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