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Books > Business & Economics > Business & management > Business communication & presentation
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Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Paperback, Third Edition)
Loot Price: R1,679
Discovery Miles 16 790
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Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Paperback, Third Edition)
Expected to ship within 12 - 19 working days
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Now in its third edition, this comprehensive text offers a
classroom-tested, step-by-step approach to the creative processes
and strategies for effective integrated marketing communication
(IMC). Blakeman covers key areas, from marketing plans,
branding/positioning, and creative briefs to copywriting, design,
and considerations for each major media format. Throughout, she
explores visual and verbal tactics, along with the use of business
theory and practices, and how these affect the development of the
creative message. This user-friendly introduction walks students
through the varied strands of IMC, including advertising, PR,
direct marketing, and sales promotion, in a concise and logical
fashion.
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