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Books > Business & Economics > Business & management > E-commerce
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Interdisciplinary Approaches to Digital Transformation and Innovation (Paperback)
Loot Price: R4,667
Discovery Miles 46 670
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Interdisciplinary Approaches to Digital Transformation and Innovation (Paperback)
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Business approaches in today's society have become
technologically-driven and highly-applicable within various
professional fields. These business practices have transcended
traditional boundaries with the implementation of internet
technology, making it challenging for professionals outside of the
business world to understand these advancements. Interdisciplinary
research on business technology is required to better comprehend
its innovations. The Handbook of Research on Interdisciplinary
Approaches to Digital Transformation and Innovation provides
emerging research exploring the complex interconnections of
technological business practices within society. This book will
explore the practical and theoretical aspects of e-business
technology within the fields of engineering, health, and social
sciences. Featuring coverage on a broad range of topics such as
data monetization, mobile commerce, and digital marketing, this
book is ideally designed for researchers, managers, students,
engineers, computer scientists, economists, technology designers,
information specialists, and administrators seeking current
research on the application of e-business technologies within
multiple fields.
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