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Lateral Management - A New Approach to Strategic Transformation in the Digital Era (Hardcover, 1st ed. 2020)
Loot Price: R1,477
Discovery Miles 14 770
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Lateral Management - A New Approach to Strategic Transformation in the Digital Era (Hardcover, 1st ed. 2020)
Series: Future of Business and Finance
Expected to ship within 10 - 15 working days
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This book highlights lateral management as the answer to the
strategic opportunities and challenges posed by digital
transformation. Digitalization is now changing the economy and
society as dramatically as the dawn of electrification a century
ago. Production methods, products, sales structures, marketing, and
even markets themselves are set to change in the digital era. In
addition to introducing readers to the concept of lateral
management, and detailing the structure and functioning of 'lateral
companies', the authors show how leadership and cooperation norms
carried over from the 20th century need to be adapted for the
digital era. They demonstrate the opportunities that digitalization
offers companies, employees and managers in terms of enhancing
their freedom, individuality, job diversity, and creative and
innovative power. The authors also provide a unique management
instrument, the 'Lateral Culture Index (R)', which measures the
hierarchies of leadership; provide new benchmarks; and identify
seven essential factors for lateral companies. Readers will learn
how to implement lateral management in their companies and be
familiarized with the instruments that can help them do so.
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