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Growth Through Innovation - Managing the Technology-Driven Enterprise (Paperback, Softcover reprint of the original 1st ed. 2014) Loot Price: R2,058
Discovery Miles 20 580
Growth Through Innovation - Managing the Technology-Driven Enterprise (Paperback, Softcover reprint of the original 1st ed....

Growth Through Innovation - Managing the Technology-Driven Enterprise (Paperback, Softcover reprint of the original 1st ed. 2014)

Roman Boutellier, Mareike Heinzen

Series: Management for Professionals

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Loot Price R2,058 Discovery Miles 20 580 | Repayment Terms: R193 pm x 12*

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Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome - and in the end on growth.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: September 2016
First published: 2014
Authors: Roman Boutellier • Mareike Heinzen
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 252
Edition: Softcover reprint of the original 1st ed. 2014
ISBN-13: 978-3-319-38130-5
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-319-38130-X
Barcode: 9783319381305

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