Persuasive Signs - The Semiotics of Advertising (Hardcover)

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

General

Imprint:	de Gruyter Mouton
Country of origin:	Germany
Series:	Approaches to Applied Semiotics [AAS]
Release date:	October 2002
First published:	2002
Authors:	Ron Beasley • Marcel Danesi
Dimensions:	234 x 161 x 17mm (L x W x T)
Format:	Hardcover
Pages:	204
ISBN-13:	978-3-11-017340-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	3-11-017340-9
Barcode:	9783110173406

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