Using both verbal and nonverbal techniques to make its messages as
persuasive as possible, advertising has become an integral
component of modern-day social discourse designed to influence
attitudes and lifestyle behaviors by covertly suggesting how we can
best satisfy our innermost urges and aspirations through
consumption. This book looks at the categories of this form of
discourse from the standpoint of semiotic analysis. It deals with
the signifying processes that underlie advertising messages in
print, electronic, and digital form.
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