At the height of the Cold War, the U.S. government enlisted the
aid of a select group of psychologists, sociologists, and political
scientists to blueprint enemy behavior. Not only did these
academics bring sophisticated concepts to what became a project of
demonizing communist societies, but they influenced decision-making
in the map rooms, prison camps, and battlefields of the Korean War
and in Vietnam. With verve and insight, Ron Robin tells the
intriguing story of the rise of behavioral scientists in government
and how their potentially dangerous, "American" assumptions about
human behavior would shape U.S. views of domestic disturbances and
insurgencies in Third World countries for decades to come.
Based at government-funded think tanks, the experts devised
provocative solutions for key Cold War dilemmas, including
psychological warfare projects, negotiation strategies during the
Korean armistice, and morale studies in the Vietnam era. Robin
examines factors that shaped the scientists' thinking and explores
their psycho-cultural and rational choice explanations for enemy
behavior. He reveals how the academics' intolerance for complexity
ultimately reduced the nation's adversaries to borderline
psychotics, ignored revolutionary social shifts in post-World War
II Asia, and promoted the notion of a maniacal threat facing the
United States.
Putting the issue of scientific validity aside, Robin presents
the first extensive analysis of the intellectual underpinnings of
Cold War behavioral sciences in a book that will be indispensable
reading for anyone interested in the era and its legacy.
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