Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data (Paperback, 1st ed. 2018)

This book deals with problems related to the evaluation of customer satisfaction in very different contexts and ways. Often satisfaction about a product or service is investigated through suitable surveys which try to capture the satisfaction about several partial aspects which characterize the perceived quality of that product or service. This book presents a series of statistical techniques adopted to analyze data from real situations where customer satisfaction surveys were performed. The aim is to give a simple guide of the variety of analysis that can be performed when analyzing data from sample surveys: starting from latent variable models to heterogeneity in satisfaction and also introducing some testing methods for comparing different customers. The book also discusses the construction of composite indicators including different benchmarks of satisfaction. Finally, some rank-based procedures for analyzing survey data are also shown.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Statistics
Release date:	June 2018
First published:	2018
Authors:	Rosa Arboretti • Arne Bathke • Stefano Bonnini • Paolo Bordignon • Eleonora Carrozzo • Livio Corain • Luigi Salmaso
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	84
Edition:	1st ed. 2018
ISBN-13:	978-3-319-91739-9
Categories:	Books > Science & Mathematics > Mathematics > Numerical analysis Books > Science & Mathematics > Mathematics > Probability & statistics Books > Computing & IT > General theory of computing > Mathematical theory of computation Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Science & Mathematics > Mathematics > Applied mathematics > Mathematics for scientists & engineers Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software
LSN:	3-319-91739-0
Barcode:	9783319917399

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