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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data (Paperback, 1st ed. 2018)
Loot Price: R1,464
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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data (Paperback, 1st ed. 2018)
Series: SpringerBriefs in Statistics
Expected to ship within 10 - 15 working days
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This book deals with problems related to the evaluation of customer
satisfaction in very different contexts and ways. Often
satisfaction about a product or service is investigated through
suitable surveys which try to capture the satisfaction about
several partial aspects which characterize the perceived quality of
that product or service. This book presents a series of statistical
techniques adopted to analyze data from real situations where
customer satisfaction surveys were performed. The aim is to give a
simple guide of the variety of analysis that can be performed when
analyzing data from sample surveys: starting from latent variable
models to heterogeneity in satisfaction and also introducing some
testing methods for comparing different customers. The book also
discusses the construction of composite indicators including
different benchmarks of satisfaction. Finally, some rank-based
procedures for analyzing survey data are also shown.
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