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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Marketing Customer Interface 2001-2002 (Paperback, New edition)
Loot Price: R282
Discovery Miles 2 820
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Marketing Customer Interface 2001-2002 (Paperback, New edition)
Series: CIM Coursebook
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Loot Price R282
Discovery Miles 2 820
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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"Marketing Environment 2001-2002" is a specifically tailored
coursebook for students undertaking the Marketing Customer
Interface module of the CIM Advanced Certificate.
Butterworth-Heinemann have worked closely with the Education
Division of the CIM to ensure that all aspects of the text are
up-to-date and correspond to the CIM's requirements, making this
title the definitive companion to this year's course. Its
comprehensive content and user-friendly text layout are designed to
facilitate learning, with questions, activities, definitions and
study tips to support the theory, while the structured study units
link the information directly to the CIM syllabus. The new edition
of this text contains: a firmly international perspective; new
material to cover e-marketing issues; new and up to date examples
and case studies to illustrate the theory; additional text
references and website references; and preparatory aids for the
final exam, including the most recent exam papers, examiners'
marking schemes and specimen answers. Comprehensive yet uniquely
accessible, it provides essential support for anyone undertaking a
CIM course. It is written by the CIM Senior Examiner for the
Marketing Environment module completely revised and updated to fit
in with CIM Marketing Environment syllabus officially endorsed by
the CIM approved by the CIM Chief Examiner. .
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