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Strategic Silence - Public Relations and Indirect Communication (Paperback)
Loot Price: R1,295
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Strategic Silence - Public Relations and Indirect Communication (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Mainstream public relations overvalues noise, sound and voice in
public communication. But how can we explain that while
practitioners use silence on a daily basis, academics have widely
remained quiet on the subject? Why is silence habitually famed as
inherently bad and unethical? Silence is neither separate from nor
the opposite of communication. The inclusion of silence on a par
with speech and non-verbal means is a vital element of any
communication strategy; it opens it up for a new, complex and more
reflective understanding of strategic silence as indirect
communication. Drawing on a number of disciplines that see in
silence what public relations academics have not yet, this book
reveals forms of silence to inform public relations solutions in
practice and theory. How do we manage silence? How can strategic
silence increase the capacity of public relations as a change
agent? Using a format of multiple short chapters and practice
examples, this is the first book that discusses the concept of
strategic silence, and its consequences for PR theory and practice.
Applying silence to communication cases and issues in global
societies, it will be of interest to scholars and researchers in
public relations, strategic communications and communication
studies.
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