In 100 chapters full of wit, wisdom and uncommon good sense, Secret
Formulas of the Wizard of Ads conjures up more of the Wizard's
provicative observations on advertising, business, and life that
won The Wizard of Ads last year's Business book of the Year Award -
only this time the book has nuts, bolts, and even more bite! The
Wizard's secret formula will sho you: How to find a champion to
sell your ideas Why targeting your market can be a big mistake How
to get customers to remember you Why bankers think backwards How to
write miraculous ads Why the brain contains 100,000 new worlds How
to hire wisely and fire compassionately How success can send you to
the poor house How to remember what's really important in life
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