This book examines the experiences of the globalizing Korean
automobile industry, with particular focus on the Hyundai Motor
Company (HMC), one of the most prominent of the new Korean
multinational corporations. It provides an overview of the changing
nature of the global automobile industry, before considering in
depth the globalization processes that the Korean automobile
industry has undertaken.
Tracing the development of HMC as it recovered from the failure
of its first venture overseas, in Canada, and tried again in India,
the authors explore the similarities and differences between the
practices which HMC implemented in India and Korea. They highlight
the importance of production systems and employment relations as
part of HMC's growth, and argue that if Korean companies such as
HMC are to compete successfully as global automobile producers they
will need to increase the proportion of overseas production,
establish global supply chains and improve co-ordination between
head office and subsidiaries.
Based upon extensive fieldwork in India and Korea, this book is
a detailed account of the globalization of the Korean automobile
industry and Hyundai Motor Company. Its findings will be of
importance to all those who seek to understand the challenges faced
by firms that attempt to become global players.
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