Financial Aspects of Marketing (Paperback)

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:;*numerous exercises and examples;*learning objectives at the beginning of each chapter and summaries at;the end;*case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	October 1996
First published:	1996
Authors:	Ruth A. Schmidt • Helen Wright
Dimensions:	254 x 178 x 18mm (L x W x T)
Format:	Paperback
Pages:	320
ISBN-13:	978-0-333-63782-1
Categories:	Books > Business & Economics > Finance & accounting > Finance > General Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Books > Business & Economics > Business & management > Sales & marketing > General Books > Money & Finance > General
LSN:	0-333-63782-8
Barcode:	9780333637821

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