From the latter part of the 19th century there was a fever of
experiment resulting in the development of what were to become
brand-named beauty products. Some manufacturers were generally
interested in producing 'healthy' products that could beautify
without harming; others were chancers climbing on the band wagon.
Most beauty product manufacturers started with one or two
specialised products - for the hair or nails or skin - but
eventually all involved in the beauty industry seemed to be selling
everything - from lipsticks to false eye lashes; minnows in the
industry were swallowed up by whales. Advertising for beauty
products moved with social trends - from flapper girl to Carnaby
Street Twiggy lookalikes. Gullible consumers were offered solutions
to achieving their dreams - to look forever young, to attract
attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the
advertiser's skills in promising dreams would come true.
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