Sellers of Dreams - Fifty years of the advertising of beauty products 1920-1970 (Paperback)

From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon. Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales. Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true.

General

Imprint:	Artmonsky Arts
Country of origin:	United Kingdom
Release date:	December 2020
Authors:	Ruth Artmonsky
Dimensions:	175 x 215 x 13mm (L x W x T)
Format:	Paperback
Pages:	284
ISBN-13:	978-1-916384-52-1
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Product design Books > Arts & Architecture > History of art / art & design styles > From 1900 > General Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Health, Home & Family > Family & health > Personal appearance & beauty care > Cosmetics, make-up & skin care Promotions
LSN:	1-916384-52-8
Barcode:	9781916384521

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