Promoting Nonprofit Organizations is a practical guide to
developing and implementing a strategic public relations program to
enhance a nonprofit's reputation. The ways in which businesses -
both for-profit and not-for-profit - communicate with customers has
changed dramatically in recent years. Coupled with economic
uncertainty, nonprofits have had to adopt a leaner operational
mode, further underlining the need for organizations to take
advantage of all the promotion strategies available to them. This
book: Discusses why public relations and reputation management go
hand-in-hand with marketing efforts Offers a step-by-step guide to
develop a public relations strategy Considers the importance of
nonprofit sustainable citizenship Provides tips for reputation
enhancement using a range of tools, such as social media and board
ambassadorship Guides the reader in developing a reputation
approach to crisis communication management Highly practical in its
approach, this book is a great guide for students in public
relations and nonprofit management courses, as well as for
professionals seeking to enhance the success of their nonprofit
organization.
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