Promoting Nonprofit Organizations - A Reputation Management Approach (Hardcover)

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2013
First published:	2013
Authors:	Ruth Ellen Kinzey
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Hardcover
Pages:	248
ISBN-13:	978-0-415-89926-0
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-415-89926-5
Barcode:	9780415899260

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