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Books > Business & Economics > Business & management
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Valuing Intellectual Property in Japan, Britain and the United States (Paperback)
Loot Price: R1,427
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Valuing Intellectual Property in Japan, Britain and the United States (Paperback)
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As over half the assets of many major companies are now intangible
assets, there is an increasing need to assess more accurately the
value of intellectual property (IP) from a wider interdisciplinary
perspective. Re-evaluating risk and understanding the true value of
intellectual property is a major problem, particularly important
for business practitioners, including business analysts and
investors, venture capitalists, accountants, insurance experts,
intellectual property lawyers and also for those who hold
intellectual property assets, such as media, publishing and
pharmaceutical companies, and universities and other research
bodies. Written by the foremost authorities in the field from
Britain, Japan and the US, this book considers the latest
developments and puts forward much new thinking. The book includes
thorough coverage of developments in Japan, which is reviewing the
value of IP at a much quicker pace than any other country and is
registering ever-increasing numbers of patents in the course of
inventing its way out of economic inertia.
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