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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations

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Brandraising - How Nonprofits Raise Visibility and Money Through Smart Communications (Hardcover) Loot Price: R1,133

Discovery Miles 11 330

Repayment Terms: R106 pm x 12*

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Brandraising - How Nonprofits Raise Visibility and Money Through Smart Communications (Hardcover): S. Durham

Brandraising - How Nonprofits Raise Visibility and Money Through Smart Communications (Hardcover)

S. Durham

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Loot Price R1,133 Discovery Miles 11 330 | Repayment Terms: R106 pm x 12*

Expected to ship within 12 - 17 working days

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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. "Brandraising" outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	2010
First published:	December 2009
Authors:	S. Durham
Dimensions:	222 x 147 x 21mm (L x W x T)
Format:	Hardcover
Pages:	208
ISBN-13:	978-0-470-52753-5
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-470-52753-6
Barcode:	9780470527535