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Harry Potter - The Story of a Global Business Phenomenon (Hardcover) Loot Price: R1,414
Discovery Miles 14 140
Repayment Terms: R133 pm x 12*
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Harry Potter - The Story of a Global Business Phenomenon (Hardcover): S. Gunelius

Harry Potter - The Story of a Global Business Phenomenon (Hardcover)

S. Gunelius

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Loot Price R1,414 Discovery Miles 14 140 | Repayment Terms: R133 pm x 12*

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The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 2008
First published: 2008
Authors: S. Gunelius
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Hardcover
Pages: 194
ISBN-13: 978-0-230-20323-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-230-20323-X
Barcode: 9780230203235

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