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Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
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Membership Essentials - Recruitment, Retention, Roles, Responsibilities, and Resources 2e (Paperback, 2nd Edition)
Loot Price: R1,491
Discovery Miles 14 910
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Membership Essentials - Recruitment, Retention, Roles, Responsibilities, and Resources 2e (Paperback, 2nd Edition)
Expected to ship within 12 - 17 working days
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The updated and expanded ASAE guide to membership fundamentals
Membership Essentials is the American Society of Association
Executives' flagship guide to all aspects of membership
development, recruitment, and retention. One of the five core
topics for CAE preparation, membership is a fundamental area
central to the role of membership director and association leader.
This book is a comprehensive exploration of all aspects of
membership, from engagement theory, to membership functions, to
infrastructure, and much more. This new second edition has been
updated with the most current practices, and includes expanded
coverage of value proposition, strategic planning, model
development, staff leadership, legal considerations, and other
important topics that have come to the fore since the book's
initial publication. Environmental factors and sustainability,
governance, globalization, online communities, and the role of
volunteers are discussed in greater depth, alongside foundational
concepts that association leaders must understand to fill the role
effectively. This book reflects the experience and expertise of
thought leaders from a range of associations small, large, local,
regional, national, and global and represents the ASAE's
fundamental body of knowledge on membership topics, and provides an
invaluable resource for those preparing for or already in
association leadership positions. * Engage members more fully in
the evolving membership environment * Develop models and strategies
for relationships, engagement, and affiliation * Explore ways in
which the web and social media can benefit your membership *
Examine the implications of globalization and the related
relational models The ASAE is comprised of over 21,000 association
executives and industry partners from more than 10,000
organizations from around the world. The concepts presented in this
book have been proven time and time again, and serve as a global
template for membership management. Whether you're preparing for
the CAE or striving to provide better association leadership,
Membership Essentials is the resource you need at the ready.
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