International Business Strategy - Perspectives on Implementation in Emerging Markets (Paperback, 1st ed. 2017)

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world's largest corporations to small, entrepreneurial firms.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2020
First published:	2017
Editors:	S. Raghunath • Elizabeth L. Rose
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	476
Edition:	1st ed. 2017
ISBN-13:	978-1-349-71355-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy
LSN:	1-349-71355-4
Barcode:	9781349713554

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