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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Loyalty - A Guide for Time Travelers (Hardcover, 2006 ed.) Loot Price: R1,470
Discovery Miles 14 700
Repayment Terms: R138 pm x 12*
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Customer Loyalty - A Guide for Time Travelers (Hardcover, 2006 ed.): S Robinson, L. Etherington

Customer Loyalty - A Guide for Time Travelers (Hardcover, 2006 ed.)

S Robinson, L. Etherington

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Loot Price R1,470 Discovery Miles 14 700 | Repayment Terms: R138 pm x 12*

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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: November 2005
First published: 2006
Authors: S Robinson • L. Etherington
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Hardcover
Pages: 174
Edition: 2006 ed.
ISBN-13: 978-1-4039-9763-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-4039-9763-2
Barcode: 9781403997630

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