Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

Customer Loyalty - A Guide for Time Travelers (Hardcover, 2006 ed.) Loot Price: R1,589

Discovery Miles 15 890

Repayment Terms: R149 pm x 12*

Add to cart

Customer Loyalty - A Guide for Time Travelers (Hardcover, 2006 ed.)

S Robinson, L. Etherington

(sign in to rate)

Loot Price R1,589 Discovery Miles 15 890 | Repayment Terms: R149 pm x 12*

Expected to ship within 12 - 19 working days

Description
Details
Customer Reviews

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	November 2005
First published:	2006
Authors:	S Robinson • L. Etherington
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover
Pages:	174
Edition:	2006 ed.
ISBN-13:	978-1-4039-9763-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-4039-9763-2
Barcode:	9781403997630