This book challenges the widely-held belief that popular narratives
about business are invariably critical. It develops a more nuanced
analytic model of private sector narrative and applies it to 63
recent narrative texts (movies, histories, biographies) produced in
the US dealing with three major industries: information technology,
automobile manufacturing, and financial trading. It identifies
recurring patterns to compare sectors and to analyze their
implications. Negotiating Business Narratives appeals to academics
and practitioners interested in business and society, strategic
management, and contemporary literature and films about business.
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