Sandra Diehl fuhrt eine theoretische und empirische Analyse von
E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch
und entwickelt einen umfangreichen Kriterienkatalog mit konkreten
strategischen und operativen Handlungsempfehlungen zur
Unterstutzung von Internetanbietern."
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Forschungsgruppe Konsum und Verhalten |
| Release date: |
February 2002 |
| First published: |
2002 |
| Authors: |
Sandra Diehl
|
| Dimensions: |
210 x 148 x 22mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
397 |
| Edition: |
2002 ed. |
| ISBN-13: |
978-3-8244-7529-2 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-7529-4 |
| Barcode: |
9783824475292 |
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