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The Internationalisation of Retailing in Asia (Paperback)
Loot Price: R1,441
Discovery Miles 14 410
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The Internationalisation of Retailing in Asia (Paperback)
Series: Routledge Advances in Asia-Pacific Business
Expected to ship within 12 - 17 working days
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European retailers have successfully internationalised their
activities in Europe but have been less successful in North
America. American retailers have been successful in their home
market but less so in Europe. The major European and American
retailers are now entering Asia and competing directly with each
other in a substantive way fort he first time. These Western
retailers, using modern managerial methods, are entering markets
typified by more traditional managerial approaches. Western
managerial cultures and values are interfacing with Asian ones. The
results of these moves are new stresses for Asian retail structures
that bring a new dynamism to Asian retailing. The contributions in
this book explore the conflicts and benefits that arise as
retailing in Asia becomes internationalised. The contributions are
provided by experts in retail research from across Asia and for the
first time in depth analyses are provided of the ways that Western
retailers are provoking change in Asia. The book results form a
seminar held at the University of Marketing and Distribution
Sciences, Kobe, in November 2001 under the auspices of Society for
Asian Research in Distribution. Scholars from across the region
presented research results of their analyses of the New Commerce
now appearing in Asia.
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