The PR Knowledge Book (Paperback)

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	July 2019
Authors:	Sangeeta Waldron
Dimensions:	229 x 152 x 8mm (L x W x T)
Format:	Paperback
Pages:	150
ISBN-13:	978-1-949991-64-2
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-949991-64-4
Barcode:	9781949991642

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