Books > Arts & Architecture > History of art / art & design styles > From 1900
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Design by IKEA - A Cultural History (Paperback)
Loot Price: R1,153
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Design by IKEA - A Cultural History (Paperback)
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Sara Kristoffersson's compelling study provides the first sustained
critical history of IKEA. Kristoffersson argues that the company's
commercial success has been founded on a neat alignment of the
brand with a particular image of Swedish national identity - one
that is bound up with ideas of social democracy and egalitarianism
- and its material expression in a pared-down, functional design
aesthetic. Employing slogans such as "Design for everyone" and
"Democratic design", IKEA signals a rejection of the stuffy, the
'chintzy', and the traditional in both design practices and social
structures. Drawing on original research in the IKEA company
archive and interviews with IKEA personnel, Design by IKEA traces
IKEA's symbolic connection to Sweden, through its design output and
its promotional materials, to examine how the company both promoted
and profited from the concept of Scandinavian Design.
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