In this empirical analysis Sara Polier investigates forward-looking
external search strategies and their impact on the value
contribution of corporate foresight. Based on a mixed method
approach combining a quantitative and qualitative analysis of
large, R&D-intensive firms, the findings reveal a general
positive influence of different search strategies with respect to
the scope (i.e. breadth, depth, and distance) and direction of
search (i.e. market, science, and intermediary-driven) on the role
of foresight as a driver for innovation. This relationship is found
to be mediated by a firm's exploratory learning capability, which
appears to facilitate the effective transfer of external
future-related knowledge into valuable outputs.
General
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