Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Starting and Running Your Own Small Farm Business (Paperback)
Loot Price: R485
Discovery Miles 4 850
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Starting and Running Your Own Small Farm Business (Paperback)
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Loot Price R485
Discovery Miles 4 850
Expected to ship within 12 - 17 working days
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Locally grown produce and specialty farm products are finding eager
new customers every season. Farmers' markets sprout up every
spring, luring tourists and locals with pasture-raised meats,
organic vegetables and fruit, artisanal cheeses, and a seemingly
endless assortment of baked goods, handmade condiments, and craft
items. Restaurants and grocery stores feature products from
regional farms with pride. And direct-to-consumer marketing and
selling is a reality for every farmer with an Internet
connection.
To help farmers position themselves well for the opportunities
afforded by today's market, Sarah Aubrey, a successful farm-based
business owner, shares her years of research and firsthand
experience in "Starting & Running Your Own Small Farm
Business," Here is everything readers need to know about launching
a small agricultural enterprise, from initial start-up to consumer
marketing. Begin by fine-tuning that bright idea into a viable
business plan, and then learn how to go out and sell it. Secure
financing, work out the legalities, follow the proper USDA
guidelines, and a farming business is born. Aubrey explains every
step of the process and even includes samples of the required
forms.
Every small farmer must also become a skilled salesperson and
marketing professional. Aubrey runs through all the selling options
-- from rural farmstands to Web sites to food service wholesalers
-- and explains the pros and cons of each. She also explains how to
create and stick with an advertising budget, how to develop pricing
strategies, and the importance of personal asset protection.
Aubrey brings her business advice to life with profiles of farmers
successfully crafting and sellingeverything from small batches of
wine to exotic animals such as elk and alpacas. Their stories are
minicourses in successful farming, sure to inspire every reader.
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