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Books > Business & Economics > Industry & industrial studies > Distributive industries

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Customer Behaviour in eCommerce - Case Studies from the Online Grocery Market (Paperback, 1st ed. 2023) Loot Price: R1,594

Discovery Miles 15 940

Repayment Terms: R149 pm x 12*

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Customer Behaviour in eCommerce - Case Studies from the Online Grocery Market (Paperback, 1st ed. 2023): Sarka Zapletalova,...

Customer Behaviour in eCommerce - Case Studies from the Online Grocery Market (Paperback, 1st ed. 2023)

Sarka Zapletalova, Halina Starzyczna

Series: SpringerBriefs in Business

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Loot Price R1,594 Discovery Miles 15 940 | Repayment Terms: R149 pm x 12*

Expected to ship within 10 - 15 working days

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Business
Release date:	February 2023
First published:	2023
Editors:	Sarka Zapletalova • Halina Starzyczna
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	107
Edition:	1st ed. 2023
ISBN-13:	978-3-03-123573-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Industry & industrial studies > Distributive industries > General Promotions
LSN:	3-03-123573-8
Barcode:	9783031235733