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Books > Business & Economics > Industry & industrial studies > Distributive industries
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Customer Behaviour in eCommerce - Case Studies from the Online Grocery Market (Paperback, 1st ed. 2023)
Loot Price: R1,475
Discovery Miles 14 750
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Customer Behaviour in eCommerce - Case Studies from the Online Grocery Market (Paperback, 1st ed. 2023)
Series: SpringerBriefs in Business
Expected to ship within 18 - 22 working days
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Online shopping is undergoing significant changes around the globe,
evolving in the food and non-food segments alike. Representing a
vital distribution channel that reaches countless customers, sales
from online shopping have long-since exceeded USD 1000 billion per
year and are growing steadily. This book is intended for general
readers and professionals interested in companies' strategic
orientation in connection with their online format and building and
strengthening customer loyalty. In this regard, their business
strategies are not considered in their full scope and complexity;
instead, the book focuses more narrowly on the relationship between
business strategy, buying behavior and customer loyalty.
General
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