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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (Hardcover)
Loot Price: R6,721
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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (Hardcover)
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Consumer behaviour is one of the most explored topics in tourism
and hospitality marketing, interchangeably denoted by the terms
'traveller behaviour', 'tourist behaviour' or 'guest behaviour'.
Consumer behaviour acts as an origin for every tourism and
hospitality marketing activity. It offers an understanding of why
people tend to choose certain products or services and what sort of
factors influence them in making their decision. The decision
process of buying tourism products or services takes time, because
they are mostly intangible in nature due to which there are many
risks involved in their buying process. The Routledge Handbook of
Consumer Behaviour in Hospitality and Tourism aims to explore and
critically examine current debates, critical reflections of
contemporary ideas, controversies and pertinent queries relating to
the rapidly expanding discipline of consumer behaviour in
hospitality and tourism. The Handbook offers a platform for
dialogue across disciplinary and national boundaries and areas of
study through its diverse coverage. It is divided into six parts:
Part I offers an overview of consumer behaviour; Part II focuses on
the service quality perspectives of consumer behaviour; Part III
deliberates on customer satisfaction and consumer behaviour
linkages; Part IV explores the re-patronage behaviour of consumers;
Part V addresses the vital issues concerning online consumer
behaviour; and Part VI elaborates upon other emerging paradigms of
consumer behaviour. Although there is no dearth of empirical
studies on different viewpoints of consumer behaviour, there is a
scarcity of literature providing conceptual information. The
present Handbook is organised to offer a comprehensive theoretical
body of knowledge narrating consumer behaviour, especially for
hospitality and tourism businesses and operations. It attempts to
fill this research gap by offering a 'globalised' volume comprising
chapters organised using both practical and academic approaches.
This Handbook is essential reading for students, researchers and
academics of Hospitality as well as those of Tourism, Marketing,
International Business and Consumer Behaviour.
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